The right primary category
The category tells Google which searches your profile belongs in. It is the setting owners most often get wrong, and the one that matters most. We pick it from what you actually sell and what your buyers search.
Your profile is the listing on the map, and it is often the first thing a nearby buyer sees. We set it up properly and keep it active every week, on every plan, so it never goes stale.
It means the right primary category, your services, hours, service areas and description filled in, real photos, a post every week, and your name, address and phone matching every other listing of your business. Then it means checking your map position every week to see whether it is working.
Most profiles are set up once and forgotten. The category was picked in a hurry, half the fields are empty, and the last post is from two years ago. Buyers notice, and a profile with the wrong category or missing services gets shown for the wrong searches or none. The fix is not clever, it is steady, and steady is exactly what a busy owner does not have time for. This is part of the local SEO services on every one of our plans.
All six are on every plan. Compare everything else each plan adds on the plans page.
The category tells Google which searches your profile belongs in. It is the setting owners most often get wrong, and the one that matters most. We pick it from what you actually sell and what your buyers search.
Your services, your hours, your service areas and your description, complete and accurate. Every empty field is a question Google and your buyers have to guess at.
Real photos of your business, your team and your jobs, added and kept current, so the profile looks like a business that is open and busy.
Buyers read your profile before they call, and a feed that stopped two years ago reads like a business that stopped too. We post to yours every week, on every plan, about the work you want more of. We post for your customers, not as a ranking trick.
Google compares your profile with every other listing of your business. We clean up the wrong addresses, old phone numbers and duplicates across the major directories so they all agree.
We track where you show up on Google Maps every week for your search terms, so you can see whether the work is moving you.
Because the profile is only half of what Google looks at. A buyer who taps through lands on your website, and Google weighs how well known and trusted your business looks across the web. So the profile work comes with listings cleanup, content, the technical fixes and Maps tracking, on every plan.
If you only want to know where your profile and site stand today, run the free website audit. If your business is missing from the map entirely, read why a business does not show up on Google Maps first. For the full picture of what an SEO company should do each month, see how we work as an SEO company for small business.
Every plan begins with seven days free, and your first charge is on day 8. Setup is waived.
Need more content? Extra blog posts and extra location, industry or service pages are available at an additional cost. Add them at checkout, one time or every month.
Full Starter plan details →Need more content? Extra blog posts and extra location, industry or service pages are available at an additional cost. Add them at checkout, one time or every month.
Full Growth plan details →Need more content? Extra blog posts and extra location, industry or service pages are available at an additional cost. Add them at checkout, one time or every month.
Full Authority plan details →Verification, category, service area, duplicates, suspensions and reviews, in the order to check them.
The full local picture: the profile, listings, citations, pages for the places you serve, and which plan each starts on.
The list of monthly work to expect from any SEO company, so you can hold them to it line by line.
It is the work of making your Google Business Profile complete, accurate and active: the right primary category, your services, hours, service areas, description and photos filled in, a post every week, and your name, address and phone matching every other listing of your business. The profile is what shows on Google Maps, so it is usually the first thing a nearby buyer sees.
No. It is included on every plan, starting at $997 a month, alongside listings cleanup, weekly Maps tracking, content and the technical work. We do not sell the profile alone because a strong profile that points at a weak website only gets you halfway. The first seven days are free.
Update the details the day anything changes: hours, phone, services or service areas. We post to your profile every week on every plan because buyers read it, but be wary of anyone who sells extra posts as a way to climb the map. We tested that and could not find the effect.
No, and be careful with anyone who says it does. Google ranks local results on relevance, distance and prominence, and nobody can change where the searcher is standing. Optimization improves what can be improved, and we track your map position every week so you can see the effect.
Start with the checklist in our post on why a business is not showing up on Google Maps: verification, category, service area, duplicates and suspensions, in the order to check them. If you want us to take a look, the free website audit is the place to start.
It helps. When someone asks an AI tool for a business nearby, the answer leans on the same details Google holds about you: your category, your services, your location and whether your information agrees everywhere. A complete, consistent profile gives those tools less to guess at.
Try it free for seven days. Setup waived, month to month after that, first posts live inside two weeks.